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Our Story

Welcome to the Bellu Amore family. With gratitude in our hearts, we are so happy you're here! Thank you for letting us share our organic, non-toxic, quality skincare products with you.

By Ashley Huber Bellu Amore Founder/CEO

“Bellu Amore has its humble roots from our own home and personal use since around 2010. As a woman-led, family owned and faith-based company, we have worked with passion and intention to help others through healthy product creation and healthy lifestyle education.”

My personal journey with organic, non-toxic products started over fifteen years ago when my children were young. I had a burning desire for my family to be healthy and vibrant. After years of researching product ingredients on EWG, I sought out products that were non-toxic, organic, providing nourishment to my growing family’s skin. To my surprise, most products I found, yes even those labeled “healthy”, contained ingredients that didn’t algin with my values, setting me on a quest to develop simple products made from ingredients found in nature that nourish, regenerate, and simply love our skin. 

Since then, I have developed and created many different products for skin health, hydration, regeneration, protection, nourishment, radiance, and glow. My heart is to have products that are safe for babies to the elderly. Another desire was to create products free of fillers like water, yes, most products have water as the first ingredient which strips skin of hydration, and synthetics. Our products are specifically designed and formulated with natural, organic ingredients for skin health. 

For many years I had wondered what I should “do” when I grow up! This led me down the path of life coach training where I was hoping to find my life purpose. I had a deep desire to be home with my girls and develop a business that would allow me to teach them about business along with spending time with them each day. Through life coach training, I learned that I had gifts and talents I could use to do what my heart desired coupled with my love and passion for creating healthy skincare products. 

After years of making products, sharing them with family and friends and finally knowing my life purpose, I prayerfully decided it was time to take hold of my girl’s hands and share my love and passion for health and healthy products with the world.  My two teenage daughters and I have brought Bellu Amore to the world. Through my personal relationship with my Creator, Yahweh as I understand His Hebrew name, by His beautiful love, part of my life purpose is to share the gift of creating healthy skincare products with the world. This all lead to our company name “Bellu Amore” which means Beautiful Love in Corsican. 

We are grateful to have you on this journey with us as we all move toward living our best and healthiest lives!